The target audience for my magazine

The target audience for my College magazine will be in the age category of 15-24 because they are full time students. In the National Readership Survey of social grades I feel my audience will most likely be in the C2 area. This is because although they are in full time education, I don’t see them existing in a category of any lower than those containing semi-skilled manual workers. Due to the positive-achieving attitude I plan to create in my College magazine, any lower category would not feel the initial aim of the magazine in my opinion. My magazine will be aimed at those who are outer-directed, meaning that they are achievers which I think fits well with the age group and C2 social category (stereotypical). Also, on Maslow’s ‘Hierarchy Of Needs’ I plan to create a magazine that will fulfil every level, meaning that the students it is aimed at will feel the need to succeed and to become what they wish to become in the future.