LIIAR analysis of my finished products, responding to the audience feedback

L- Both pages contain a large mast head that are bold and catchy (audience liked the font that is used, links with the geek theme, different and individual from other magazines).
Both pages contain large images of the same model, both making eye contact with the audience (audience liked the way the images also included the geek theme with the glasses worn)
Audience liked the bold, clear colour scheme featured on both pages, links with the ‘Wyke’ purple colour.
Audience enjoyed the price that was clearly printed onto the front page, easy to see and affordable for students.
Audience liked the strap lines on both of the pages, grabbing the audience’s attention as well as again including the geek theme.
The other images that were featured on both pages were said to be ‘funky’ by the audience, giving both of the features a fun feel as well as again including the theme. (Space invaders were not copied, but created using Photo shop)
Audience did not think there were enough smaller images on both of the pages, writing on the front page could have been further replaced with images or reduced.
The date of the issue was clearly printed on the front page for the audience to see.

I- Local magazine – make the magazine cheaper therefore more affordable for this particular audience. (Price was liked by audience)
Contained social aspects as well as educational, iTunes information, fashion info, Wyke party info – audience thought this was useful and gave the magazine a larger selling point.

I- Audience thought that with the theme, it gave the magazine more of a fun feel which appealed to them (as I asked for feedback from students) and thought it was a funky idea.
They thought it was good that it contained educational things, such as info on trips and exam times, as well as the social things because it created a balance between the two.
However, they thought that this whole idea could have been confused with the amount of writing on the front page and the lack of images on the contents page to illustrate the inside of the magazine – it could be seen as a more conservative magazine. This being said they thought with the geek theme it was easy to see that this was not the case.

A- Audience thought it was easy to see that this was aimed at a specific student audience (bright colours used, comical lines, space invaders etc)

R- Audience agreed that the students are represented positively in both of these pages. Thought it almost encourages students to be clever because it is “Good to b Geek”, creating this idea that education is good and helpful – which is what I wanted the college to come across as in this magazine, that the students think it is good to learn and enjoy education therefore Wyke is a great place to study. They thought this came across well in both of the pages as well as creating a fun, funky, fresh feel that is clearly student based.

Audience feedback

GoAnimate.com: Audience feedback by Louises0013465

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Website homepage mock up

This is a digital mock up of what my online homepage of my College magazine would look like.
Although this is free, I think people would also like to buy the print version because I feel it is more specific to the student audience; the magazine may contain information that would be useful to them (information about student parties, competitions to take part in etc). The magazine may be more helpful for a student because there are various games to play and with it being a monthly magazine, it will be filled with useful and newly updated information.
However the online version can reach people internationally, and it may attract new students to come to the College. It is easily accessible from home so it may be more beneficial to people in this way, as well as it effectively representing the modernised student.
I researched the Grimsby Institute College magazine online to get some ideas for my homepage and what would work best when considering the layout.

Official finished contents page

Official finished front cover

Contents page - Take two

Looks a lot brighter with a lighter background. Still not enough images

Front page - Take two

Background looks better lighter, 'Geek' stands out a lot more. Too much text for the front page, could do more to ensure it fits into the Geek theme

Contents page - Take one

Background looks too dark, not enough images used to illustrate contents.

Front page - Take one

Checks do not come up clear enough on the background, background looks too dark.

Technical problem

I originally uploaded all of my taken images of both the contents page and the front cover into a Prezi. Later on  in the course, I had to remove these Prezi's off the Prezi website because my account could not hold anymore Prezi presentations. Consequently, the Prezi's containing my taken images are no longer accessible from my Blogger.

Initial photographs for contents page

Photographs for front page/contents page on Prezi

Contents page (mock up)

Digital mock up (draft) of my magazine front cover

Initial ideas

Initital ideas for my College magazine on Prezi

How often the magazine should be published

GoAnimate.com: How often the magazine should be published. by Louises0013465

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GoAnimate.com: The price of my magazine. by Louises0013465

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The target audience for my magazine

The target audience for my College magazine will be in the age category of 15-24 because they are full time students. In the National Readership Survey of social grades I feel my audience will most likely be in the C2 area. This is because although they are in full time education, I don’t see them existing in a category of any lower than those containing semi-skilled manual workers. Due to the positive-achieving attitude I plan to create in my College magazine, any lower category would not feel the initial aim of the magazine in my opinion. My magazine will be aimed at those who are outer-directed, meaning that they are achievers which I think fits well with the age group and C2 social category (stereotypical). Also, on Maslow’s ‘Hierarchy Of Needs’ I plan to create a magazine that will fulfil every level, meaning that the students it is aimed at will feel the need to succeed and to become what they wish to become in the future.

Market Research - 3rd existing College magazine

L-­ Front page
Large image focusing in the centre of the page – draws attention to it. Movement she is doing may suggest the type of College it is – sport/dance/drama college.
Large mast head at the top of the page also catches our eye and gives the reader a shortened version of the name of the College – may relate to the target audience and what they may call the College in casual conversation (The LC) so automatically tells us it is aimed at the student audience.
No real colour scheme as seen at this point, page is mainly in black and white and the only existing colour is of the image in the centre – makes her stand out a lot more which could also tell us something about who the magazine is aimed at. (students – image is of a student so can easily be related to)
There is a release date in the top right hand corner (Summer 2011) which gives the audience useful information on the reliability of the source.
No price can be seen on the front cover.
Contents page
Colour is still minimal but only colour the reader can see is of the small image (possibly head teacher) in the far left hand corner, of the title of the page (Contents) and some small information at the bottom of the page. The colours are bright and eye catching but do not offer a real colour scheme at this point, only offering the reader a really simplistic view.
A small section of this page has been dedicated to online websites, giving the reader some more useful information as well as suggesting to us who this magazine is aimed at. (possibly younger, more technologically advanced people)

I- Not only does the front page contain the logo of the college (Lewisham College) but there is also a small stamp on the Contents page that tells us that the magazine is ‘Certified Carbon Neutral’. This may suggest that the College has had permission from this company to print this onto their magazine. This may not mean that this magazine is local – which may make it more expensive for the audience to buy. This suggests to me that this magazine is therefore aiming at those who will be able to pay a little more for their College magazine, and are possibly within the upper class market.

I-  I feel that the idea of both the front and contents pages are not only to attract new people to their college with a simplistic and professional appeal but I feel it is mainly to give the students of Lewisham College a bit of insight. The personal letter on the contents page from the head teacher to the students suggests this to me – it is a personal touch to the students wishing them a pleasant summer.

A- The target audience of this student magazine I feel could possibly come under both of the age categories of 15-24 and 24-35 both males and females. I assume this because although this magazine may be directed at 1^st and 2^nd year college students, I feel the professional and simplistic style it has suggests that it could fit very nicely into the 24-35 age category. Both of the pages are not over crowded with images and bright colours which can definitely appeal to a more mature audience I think.
I feel that the highest social category this college magazine may belong to is B because I almost feel that the magazine suggests to an audience that will be interested in taking part in a much higher education because of the way it is set out and how professional this tier of education is portrayed. The fact that it may not be local adds to this because in this ‘professional’ social category the stereotypical way of viewing this may be that the people existing in this group will be able to afford the higher prices a non-local magazine may have. Although it is a student magazine and is obviously aimed at college students, I feel the people belonging to this category may feel drawn to this magazine because of how professional this college has been made to seem from the outside – this I feel is very clever.
I feel the life style group this audience may belong to may be the outer-directed group. I feel this way because of the word ‘achievers’ associated with this group – the magazine seems to be aimed at successful, professional people who are willing to do what they can to achieve. This adds to the positive effect the college magazine is creating for Lewisham College within these two pages.
In Maslow’s ‘Hierarchy Of Needs’ I feel the audience may fit best into the ‘Self actualisation’ section because of their simple ‘need to succeed’ mindset that I feel they possess which adds to the professional image I feel they have achieved.

R- Similarly with both of the previous College magazines I have analysed, I feel this Lewisham College magazine creates a very positive representation of students and student life. The simple way it has been obstructed suggests intelligence and the need to be successful. It also shows education in a slightly different light on the front page with her arms above her head as if in a dance move – suggesting that this College is positively different in the way they teach and how these students become successful.

Market Research - 2nd existing College magazine

L- Front page
Large mast head showing the title of the magazine – gives clear evidence of the title of the magazine, but without telling us directly what the magazine will be about.
Large drawn/cartoon-like images fill the majority of the front page – are of students, give the audience an idea on who it is aimed at and what the magazine will contain.
Blue, white and yellow colour scheme – bright, bold and eye catching; almost sets a positive, bright feel to the magazine.
Slogan at the bottom of the page (‘the word on the street’) gives a youthful feel (appealing to target audience) as well as persuading the audience to pick up the magazine. Also giving a modern feel to the magazine as the first thing we see.
Website is given clearly in the centre of the page – gives the audience some helpful contact information and adds to this modern feel the front cover is trying to create.
Contents page
A lot more colour is first seen within background images, lettering etc– creates a playful affect and already gives a bright, positive feel to the college (isn’t a mundane 2 colour colour-scheme)
Lots of images of real students – gives the audience an idea of what type of people will attend this college (singularly noting their appearance). Smaller images are also used beside the contents page of smiling people – suggests the emotion that can be felt by the audience if they attend this college, creating a positive view on education as a whole.
Advertisements about the types of courses held at the college are shown – giving the audience quick and easily accessible information as well as possibly attracting them to the college.
Another slogan is now shown with the title ‘GX’ with ‘X marks the spot’. This suggests to me that the ‘X’ in this slogan is referring to the Grimsby Institute – meaning that this is the place where you readers should be.

I- The Grimsby Institute logo is clearly visible on both the title page and contents page, meaning that this magazine has been created by them and is a local magazine.
By being local, it will make this magazine cheaper therefore likely to be more affordable for this particular target audience.

I- The overall idea of both the front page and contents page is that this college is a very modern and student-orientated place to be. It is a place where students will easily feel at home and settle in. The many bright colours suggest this on both pages.
I feel both of these pages may also be created for existing Grimsby Institute students to offer them useful information on the local events and important dates in the college year.
In addition to this I feel the overall look of the contents page is very scattered – suggesting that it is a very busy, ‘happening’ place to be where you will always find things to do, both educationally and socially (illustrated by the many images present)

A- Both the front page and contents page are advertising for males and females in the age group of 15-24.
In the National Readership Survey I feel the lowest group the audience will be part of will be D. This is because I feel it is possible that a part of the audience may be unskilled manual workers because of the stereotypical idea of young youths (which is openly advertised on the front page of the magazine; students wearing casual clothing – this can be portrayed negatively)
I assume that the majority of the target audience will be those who will be inner-directed because I feel that although they are confident about who they are as people, I feel there is a possibility that they are socially conscious – after all they are young adults and are partly bound to be. I feel this idea is portrayed well with some of the images that have been used on the contents page illustrating real life students.
I feel this magazine as a whole may fit best into the ‘Social’ category of Maslow’s ‘Hierarchy Of Needs’ triangle. This is because with the modernised feel the producers are trying to create with the front and contents page alone, I think it lets us step towards the more stereotypical (sometimes negative) views we may have about young people and ‘having the need to belong in part of a group’ may contribute to this, as teenagers are often thought about as their need to fit in being one of the most important things.

R- Similarly to the East Riding College magazine, I feel that students and student life is portrayed very positively within these two pages alone because of the bright colours and fruitful images that are used. I feel that people in the age category I have selected will be able to relate to this magazine more because of the slang that is sometimes used and the way that the pages have been set out.
However, I feel that this magazine can represent young people in a negative way to possibly a slightly different audience. The casual clothing that the young people are pictured wearing can trigger negative stereotypes and the modernised terms that are used may suggest unintelligence. Other than this small point, I feel these two pages represent student life at The Grimsby Institute in a great way.

Market research - 1st existing college magazine

L- Front page.
Large mast head at the top of the page – Student Life.
Large image covering the majority of the page showing a group of students – links with the title of the magazine.
Black and white colour scheme, contrasts against each other, plain and simple but stands out on the page.
Price – the word ‘free’ at the top of the page draws the reader’s attention and is of a suitable price for young adults.
No slogan is used on the front page – is not needed.
Contents page.
Large mast head at the top of the page.
Green is used for the back drop of the contents, first bit of colour we see (no colour on the front page) stands out and makes us read. Black and white colour scheme is still used, links this page with the front page.
Small images are used around the page to illustrate the Contents and show small aspects of student life.

I- College magazine is created for East Riding College.
Logo at the bottom of the front page illustrates this.
A local magazine – making it affordable for the target audience (students)

I- The idea of both the front page and contents page is to attract students (main image that is used and the smaller images used on the contents page) into reading their magazine.
To give people (not students) an insight into college life and make education seem positive – making them want to become a student at East Riding College if not already.
Could also give the students attending East Riding College advice on how to keep up with work and information on what is taking place in the College (art exhibitions, educational trips etc.)

A- Both of the front page and contents page is aimed at males and females within the age group of 15-24.
I feel the audience will mainly exist in the C2 social category. With them being young students, I feel this category is the most appropriate. Even those who are attracted to the idea of college life at East Riding College because of this magazine and are not yet students will too exist in the C2 social category because I assume they will be semi-skilled manual workers.
I assume the group of people the magazine will be directed at those who are outer-directed, meaning achievers and emulators. I make this prediction because with the purpose in mind (advertising education positively), I feel this group of people will be the most interested.
In Maslow’s ‘Hierarchy Of Needs’ I feel the majority of the audience will be in the ‘Esteem’ category because I feel the type of people the magazine is aiming at are confident and respectful of others. Therefore it gives the producers a greater reason to advertise their college to these types of people.

R- I feel that student life is represented very positively in both of these sections of the magazine. This is due to the small images that have been used on the contents page – displaying happy students in the working environment.  On the front page, I feel the main image is not only displaying a positive and alternative way to educate young people but also how social groups can be formed within college – which is again a positive thing. The images overall show how college life is different to the stereotypical school environment which I think will definitely attract a lot of people into joining or creating an interest to their college.

GoAnimate.com: Choice of College for my College magazine. by Louises0013465

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