L- Image of artists cover the majority of the page, both making eye contact to the audience (making a connection to buy).
Large skyline covers the width of the top of the page – “The best of 2010”; gives information to the audience as well as selling the popularity.
Logo/brand name is very large, covers up part of the image – extremely noticeable, easy for the audience to see.
The cover lines are written in capital letters and bold font at the right hand side of the page – shows the audience what artists will be featured inside the magazine, may make them pick up and buy.
The caption of the artist’s name is also written in bold and capital font beneath the image – makes it clear who they are and may attract the audience to the magazine from afar. (Most of the font on the cover is written in capitals and bold font; suggests urgency, makes the writing noticeable from a shop shelf for example.
Colour of the logo/brand name (bright red) also may symbolise urgency, makes the cover bright and easily noticeable – the only part of colour on the cover, the rest exists of mainly black and white (minus the colour of artist’s hair and clothes).
Contents page
-Image of artist(s) dominates the entire page, a medium shot- showing both of their bodies. Both making eye contact to the audience (making a connection in this way) as well as being entirely in black and white; this may make the brand name/logo stand out a lot more than if the image was also in colour. The purpose of this seems to be to make the logo/brand name more easily recognisable.
Page numbers on the left hand side of the page beside the image, along with sub-headings of what will be featured in the magazine (entirely white in colour, is clear against the grey back ground, leaving the logo/brand name to be the only feature containing colour on this page (again making it more noticeable).
Logo in the top left hand corner (audience normally read left to right; this is the first things they will see – as well as the fact that it contains the only amount of sheer colour).
Date is evident at the top – conventional, shows the audience that the issue is up to date, recent and reliable.
Quotation of the artist (those in the image) evident in the top left hand corner – adds a personal touch to the page, gives the audience a little insight into what their article will be written about; possibly making them want to read on.
Small box in the bottom left hand corner containing what is “on the cover” – possibly the photograph credit which may suggest the image on the contents page relates to the front page in this issue (could be the storyline etc.)
Double page spread
-Medium close-up image of the artists covering the entire of the left page and part of the right. Very dominant, the first thing that the audience will notice. Black and white image, (in similar clothes to what they were featured in on the front cover except the colour cannot be seen) it may link with their name; “The Black Keys” – as if the image resembles a piano, links the artists cleverly with their name and title of article.
Masthead of the artist’s name at the top of the right hand page – easily noticeable (printed in capital letters, black font against white background may again resemble this idea of a piano).
Subtitle gives the audience a bit more information about the artists or what may be contained inside their article – possibly intriguing the audience, describing them as “distinctive” and having a “break out year”.
Small strap containing text above the masthead, stating they are the “artist of the year”. This may make the audience want to read – may want to know why they are the artist of the year; what makes them so popular, why so many people enjoy their music etc.
Front page/Contents page
I- It is evident which brand created this magazine due to the brand name/logo being clearly printed (“SPIN”) at the top of the page. The brand’s publisher is not evident on either of these features so it is not possible to know the publisher of these particular features. Also, advertising is not present so it is not clear that “SPIN” magazine is a popular, well-known brand, therefore I cannot estimate the cost of this magazine along with the quality of the pages, although there is a possibility this magazine could be of a cheaper price due to the lack of popularity (or so it seems).
Double page spread
-The brand name/logo is not evident on this double page article so it does not seem clear what the brand of this article is. However, considering where this article will be placed in the magazine (presumably near the centre or quite far in) the brand would not need to be shown as the audience will be aware of what the brand of this magazine is at this point. The publisher of the brand is also not evident on either of these pages.
I- It is evident which brand created this magazine due to the brand name/logo being clearly printed (“SPIN”) at the top of the page. The brand’s publisher is not evident on either of these features so it is not possible to know the publisher of these particular features. Also, advertising is not present so it is not clear that “SPIN” magazine is a popular, well-known brand, therefore I cannot estimate the cost of this magazine along with the quality of the pages, although there is a possibility this magazine could be of a cheaper price due to the lack of popularity (or so it seems).
Double page spread
-The brand name/logo is not evident on this double page article so it does not seem clear what the brand of this article is. However, considering where this article will be placed in the magazine (presumably near the centre or quite far in) the brand would not need to be shown as the audience will be aware of what the brand of this magazine is at this point. The publisher of the brand is also not evident on either of these pages.
Front page
I- The idea of this front cover is to get the audience’s attention with the intimate close-up shot of the artist with the easily recognisable bright red colour at the top of the page, attracting their attention. The over-sized glasses of the man behind and the auburn-coloured beard of the man in front adds a “quirky” feel to the magazine – almost giving the genre information to the audience at just a first glance; artist’s choice of clothes often represent the type of music they create and also the audience’s interest in clothes. This may make the magazine easily recognisable as an “alternative” music magazine which may help popularity.
Contents page
-The ideology of this page may be to advertise the artist by placing their image as the back drop of this page, suggesting that the artist may be popular and are good representatives of the magazine (evident that they are also featured on the front cover of this issue, as well as a further inside article with the quotation). They have offered inside information of the magazine (which is the purpose of a contents page) but also making it look interesting by featuring a dominant image of a popular artist. They have carefully ensured the only amount of colour will be evident in the brand name/logo of the magazine – making sure it stands out from the rest of the features on this page, therefore making it obvious who the brand are and possibly making the brand seem more recognisable – audience may link the colour red with their brand for example.
Double page spread
-The idea of this double-paged article I think is to mainly interest people with the extra large, medium-close up of the “artist of the year”, making them want to read the article on the right hand page because of the familiar faces of the popular artist. The publisher has cleverly used symbolism to create the idea that the colour scheme of the entire double-page reflects them as artists (“The Black Keys”), creating a personal, deeper touch to the article. This may suggest the equally deep content of the article, which again may attract the reader.
I- The idea of this front cover is to get the audience’s attention with the intimate close-up shot of the artist with the easily recognisable bright red colour at the top of the page, attracting their attention. The over-sized glasses of the man behind and the auburn-coloured beard of the man in front adds a “quirky” feel to the magazine – almost giving the genre information to the audience at just a first glance; artist’s choice of clothes often represent the type of music they create and also the audience’s interest in clothes. This may make the magazine easily recognisable as an “alternative” music magazine which may help popularity.
Contents page
-The ideology of this page may be to advertise the artist by placing their image as the back drop of this page, suggesting that the artist may be popular and are good representatives of the magazine (evident that they are also featured on the front cover of this issue, as well as a further inside article with the quotation). They have offered inside information of the magazine (which is the purpose of a contents page) but also making it look interesting by featuring a dominant image of a popular artist. They have carefully ensured the only amount of colour will be evident in the brand name/logo of the magazine – making sure it stands out from the rest of the features on this page, therefore making it obvious who the brand are and possibly making the brand seem more recognisable – audience may link the colour red with their brand for example.
Double page spread
-The idea of this double-paged article I think is to mainly interest people with the extra large, medium-close up of the “artist of the year”, making them want to read the article on the right hand page because of the familiar faces of the popular artist. The publisher has cleverly used symbolism to create the idea that the colour scheme of the entire double-page reflects them as artists (“The Black Keys”), creating a personal, deeper touch to the article. This may suggest the equally deep content of the article, which again may attract the reader.
Front page/Contents page/Double page spread
A- The audience of these three features do not differ from each other. I feel they will be aged 15-24 (largely the teenage audience) mainly because the artists that are featured will be most recognised by the teenage audience. Demographically I feel the audience will mainly exist in the semi-skilled manual workers section. This is because with the image on the front cover (what looks to be an older, more mature artist with the clothes they’re wearing, their hair etc) as well as the smartly dressed artists on the contents page and double page spread, I feel that it may appeal to the “manual worker” part of this group, which I feel relates to the older of the 15-24 aged audience (the majority of teenagers are in full time education so do not have the time to be semi-skilled manual workers, but mainly unskilled – part time jobs which require little skill).
I feel the audience will mainly consist of those who are outer-directed ('belongers' and achievers) for no particular reason except for the belief that the target audience will not belong in the group below; the group driven by needs. I see this to be a basic group, where people are only survivors and 'sustainers', in which I think the target audience for this magazine is not – there may be something more to them, which is why they buy such a magazine. (A music magazine is not something a person may feel they have to buy to survive in society). In Maslow’s ‘Hierarchy Of Needs’ I feel the audience will mainly remain in the “Social” group purely because I feel this magazine is a good one to share with friends etc. (artists clearly listed on the front, free 6 tracks from a particular album) therefore from this they may try and belong to part of a group by sharing this magazine with friends.
A- The audience of these three features do not differ from each other. I feel they will be aged 15-24 (largely the teenage audience) mainly because the artists that are featured will be most recognised by the teenage audience. Demographically I feel the audience will mainly exist in the semi-skilled manual workers section. This is because with the image on the front cover (what looks to be an older, more mature artist with the clothes they’re wearing, their hair etc) as well as the smartly dressed artists on the contents page and double page spread, I feel that it may appeal to the “manual worker” part of this group, which I feel relates to the older of the 15-24 aged audience (the majority of teenagers are in full time education so do not have the time to be semi-skilled manual workers, but mainly unskilled – part time jobs which require little skill).
I feel the audience will mainly consist of those who are outer-directed ('belongers' and achievers) for no particular reason except for the belief that the target audience will not belong in the group below; the group driven by needs. I see this to be a basic group, where people are only survivors and 'sustainers', in which I think the target audience for this magazine is not – there may be something more to them, which is why they buy such a magazine. (A music magazine is not something a person may feel they have to buy to survive in society). In Maslow’s ‘Hierarchy Of Needs’ I feel the audience will mainly remain in the “Social” group purely because I feel this magazine is a good one to share with friends etc. (artists clearly listed on the front, free 6 tracks from a particular album) therefore from this they may try and belong to part of a group by sharing this magazine with friends.
Front cover
R- I feel the brand is represented positively using the front cover; the images look professional, the issue looks up-to-date (although an actual date isn’t present) and the music style looks modern. The target audience is represented accurately – the artists they are most likely interested in are listed down the right hand side as cover lines - shows the publisher is accurate when considering the type of artists this particular audience may be interested in which therefore shows accurate representation. There is nothing in particular (nude images etc.) to suggest that the target audience is represented in any negative way here; the artists on the front cover are wearing appropriate, fashionable (if a little quirky) clothing – showing that the target audience although may be teenage, may be mature and a little adult-like (audiences tend to imitate their favourite artists clothing etc.) therefore I feel the front page image is used to represent the target audience.
Contents page
R- I feel the brand is represented positively using the front cover; the images look professional, the issue looks up-to-date (although an actual date isn’t present) and the music style looks modern. The target audience is represented accurately – the artists they are most likely interested in are listed down the right hand side as cover lines - shows the publisher is accurate when considering the type of artists this particular audience may be interested in which therefore shows accurate representation. There is nothing in particular (nude images etc.) to suggest that the target audience is represented in any negative way here; the artists on the front cover are wearing appropriate, fashionable (if a little quirky) clothing – showing that the target audience although may be teenage, may be mature and a little adult-like (audiences tend to imitate their favourite artists clothing etc.) therefore I feel the front page image is used to represent the target audience.
Contents page
-I feel the “SPIN” brand is represented positively using this page; they have taken the opportunity to make their logo/brand name stand out from the (although extremely dominant) image, making their brand become much more noticeable, therefore successful. The target audience is again represented as positively with this page; the image is artists dressed in smart, conventional clothing – making the target audience come across as mature and almost adult-like (often images of artist are used to represent the target audience because audience’s may often base their appearance or attitude towards their favourite or a popular artist). I feel the audience may also be represented accurately with this page. The artists listed on the left hand side under “features” are known to be very popular, successful artists therefore I think the brand has captured the musical interests of a typical “alternative” teenager excellently.
Double page spread
-Although this seems to be a clever, affective layout of a double-paged article in the way that the publisher has linked it with the artist; I feel the brand has not been represented particularly positively in this feature of their magazine. This is due to the lack of logo/brand name – the audience may not be particularly aware of the brand of this magazine (although it may be obvious due to where this is placed), I feel the brand could have made it more clear who this particular feature belongs to, therefore possibly making their brand more noticeable as it will be sure to stand out on such a black and white article. The target audience looks to be represented positively with this article; the smart, casual dress of the artists, the clever symbolism of the lay out – making them come across as mature and almost intelligent. There are no nude images or inappropriate text etc to suggest any negativity to represent to target audience.
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