Q magazine LIIAR analysis - Front page/Contents page/Double page spread

Front page
L- Contains the logo in top left hand corner – very noticeable (bright, contrasting colours)
Huge banner headline in the centre of the page – covers the width of the page, capital letters – very easy to read.
Image is also in the centre of the page – Image of artist (Lily Allen) half naked with two large black tigers at her feet – outrageous, unusual image – captures the audience extremely easily, a selling point, could add difference to other music magazines.
Clear colour scheme (red, blue, black, white) – majority of the text (headline, cover lines, splash) and image is black and white – makes the remaining, small snippets of text become much more noticeable as well as the logo – makes it more clear who is the provider (advertising).
Bar code noticeable in the bottom right hand corner - conventional.
Skyline (although along the bottom of the page) with the features of the magazine as well as a splash containing “The 25 greatest Rock movies”– gives the audience a “heads up” possibly attracting them to buy.
Not a lot of text shown on the cover but parts of what is visible contains snippets of song lyrics (“I am a Tiger!”) – relates to the audience and the purpose of the magazine (to advertise artists/bands/music).
Evident that all text is written in capital letters – adds some sort of urgency to the cover, almost like there’s an urgency to read. Makes the content much more noticeable if it were on a magazine shelf – almost shouts to the audience.
Contents page 
-Logo is still visible in the top left hand corner, easily noticeable – almost the first thing that the reader may see (reading from left to right).
Large masthead at the top of the page containing the number of the issue also - easily noticeable (capitals again showing urgency)
Image of artist dominates the page, almost covers it entirely. Artist making eye contact with the audience – drawing them in.
Colour scheme is still evident and very clear – image is similar to that on the front page regarding colour; image contains dull, mundane colours, making the logo and the text (being in colour) stand out so much more.
Page numbers and strap lines on the left hand side are very clear. Although text is included, the page isn’t overloaded with text – image is still by far the more dominant feature.
 Double page spread
-Logo still evident, this time in the bottom right hand corner – reader will physically touch it when they turn over the page; very noticeable.
Artist image covering the entire left page, leaving the article to exist entirely on the right.
Image of artist extremely large, showing the artist “Lady Gaga” to be partly nude – a similar characteristic of the image on the front cover. This may add appeal and can be used as a shock tactic to the audience.
Again the image contains no colour, leaving the article on the right hand page to stand out a lot more, along with the logo. (Making the company a lot more recognisable).
Colour scheme is still clearly evident – Large red “L” dominates the right hand page, covering the length of the page, but making the article still easily readable. This adds a personal touch to the article, linking in with the artist’s name. This makes it seem as if the whole double page spread has been designed for this particular artist.
Artist name is visible at the top of the right hand page above the article as almost a headline– makes it clear what the article is about (if the image wasn’t enough) but is not tremendously large – makes the “L” on the page stand out as being the more dominant characteristic of the page.

Front page/Contents page/Double page spread
I- Evident that the magazine is provided by the brand Q because of the clear, large logo in the top left hand corner. The Producer of this brand is not evident on either of these three pieces.
The brand is well known and popular, so I would assume that the pages would be of good quality, and it to be reasonably expensive – but the price and quality of pages are not evident on the cover.

Front page
I- The idea of this particular front cover is to shock the audience with the nudity of the famous artist along with what look like live tigers at her feet.
The capital letters visible on the entire page link with the shocking image – it reaches out to the audience in the same way that the main image does.
It’s almost this idea that “sex sells”, with the banner headline “SEXY BEAST” (also in capitals) next to her image, it could draw the audience in on what they think they are going to find behind the cover.
Contents page
-The idea of this contents page is by covering the entire page with a medium-close up shot of a famous artist, sternly making eye contact with the reader, it captures their attention and may make them want to read more about this particular artist – this is the first thing they will see when opening the magazine, so it could be used as a shock tactic. It is a stern, serious image so the audience may feel obliged to read on.
Double page spread
-The idea of this double page spread is to make it very clear to the audience what artist this article is based upon, as well as creating a “raunchy” feel (due to the nude image) possibly making the readers want to read on – they may be interested in why the artist has been “stripped back” in such a way.
I feel the article has been made very personalised to suit the artist, making it seem as if Q magazine have especially created this page, just for the artist. It gives it a professional appeal as they have made both of the pages link in such a way (nude image of artist although being shocking, may create a naked, natural affect of the artist which may reflect in the article – the artist has similarly been “stripped” back in the article – making the audience want to read).

Front page/Contents page/Double page spread
A- It is clear that all three features are aimed at an audience aged between 15-24 both male and female (I don’t feel there are specific male or female attractions – although there is a half naked female artist, I don’t think it will attract the male audience entirely – the female audience will also find it shocking enough to read). I feel it will attract this aged audience because I feel this age group will be the most familiar with this artist so will be most attracted to reading about Lily Allen and her “Wicked, wicked ways...” (Front cover for example)
Demographically, I feel these features will be mainly aimed at those in the semi-skilled manual workers section of the National Readership Survey entirely because I feel that this is the section in which (stereotypically) most teenagers will belong to – they are not yet higher than simply manual workers in the world of work.
I feel this audience will be those who are inner-directed because I feel that although they will feel confident in the music they like and who they are, they are societally conscious so that is why they may feel the nude image shocking – more chance of them buying to read more.
In Maslow’s ‘Hierarchy Of Needs’ I feel this cover will be mainly aimed at those in the ‘Social’ section (being music-obsessed teenagers). This is because I feel due to them being teenagers; they may feel the need to belong to part of a group. This may also be a selling point – by buying this magazine they may be able to share it with their friends etc, helping them socially in this respect.

Front page
R- The magazine brand and the target audience can be represented both positively and negatively with this front cover. The brand is represented positively because of the obvious “juicy”, readable content inside (through the exciting use of text and image) but may also be seen as a negative brand because of the obvious “raunchy” material (it may be looked down upon by the older audience, for example) In the same way, the target audience may be represented negatively because of the image of Lily Allen – this idea that teenagers are young, naive and are entirely interested in the basis of sex; therefore the image could give the expected audience a bad representation. However, the audience can be represented positively through this also; the outrageous image may suggest the exciting, modern interest of a young adult.
Contents page
The contents page would not represent the magazine or the target audience majorly differently from the front cover, except that without an image of a half naked artist, it may represent both a bit more positively – however, I don’t feel either the magazine or target audience can be represented in a particular way from this contents page.
 Double page spread
I feel the double page article based on “Lady Gaga” may represent the magazine brand partly negatively – the raunchy image may be seen by some people as inappropriate and unnecessary. However the brand can also be represented positively because of the obvious “juicy” content inside the article, displayed through the choice of image and the layout of both the pages.
The target audience can be represented negatively due to the nude image of the artist. This particular target audience can be often stereotyped to being naive – in which this image may play on this, creating a negative view on who this issue is aimed at.