Rough idea of front cover (mock up)

Sketch ideas of front page/contents page/double page spread

Rough ideas of front page/contents and double page spread

Defining a price for my magazine

I would have to ensure my music magazine is of a reasonably cheap price due to my target audience being teenagers; they are likely not going to be able to afford a magazine that is published every week at £3.50 for example. I would like my magazine to be published monthly, which is likely to increase the price slightly, but it will make the audience more likely to be able to afford it; they will not have to fork out a few pounds every week to pay for the magazine for example. Also, my magazine will be more likely to contain a greater, more “juicier” content as the magazine will be thicker (which I am hoping will be a good selling point).
NME, a competing magazine, is a weekly magazine costing £2.20. Personally, I feel this is a reasonable price for a weekly magazine, but considering the target audience, I think it could be considered slightly expensive (target audience is also teenagers). I would have to make sure that my price is justifiable; being a similarly-aimed music magazine, so I would have to make sure it is not too expensive or too cheap in comparison.
This being said, I feel that £3.00 is a reasonable price for my monthly magazine. It is not a lot higher than the NME price (although that is a weekly magazine) so I don’t think it is too expensive for teenagers to be able to afford every month, but it would also ensure reasonable printing quality (the magazine would not look cheap with this price).

Target audience!

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SPIN magazine LIIAR analysis - Front page/Contents page/Double page spread

Front cover
L- Image of artists cover the majority of the page, both making eye contact to the audience (making a connection to buy).
Large skyline covers the width of the top of the page – “The best of 2010”; gives information to the audience as well as selling the popularity.
Logo/brand name is very large, covers up part of the image – extremely noticeable, easy for the audience to see.
The cover lines are written in capital letters and bold font at the right hand side of the page – shows the audience what artists will be featured inside the magazine, may make them pick up and buy.
The caption of the artist’s name is also written in bold and capital font beneath the image – makes it clear who they are and may attract the audience to the magazine from afar. (Most of the font on the cover is written in capitals and bold font; suggests urgency, makes the writing noticeable from a shop shelf for example.
Colour of the logo/brand name (bright red) also may symbolise urgency, makes the cover bright and easily noticeable – the only part of colour on the cover, the rest exists of mainly black and white (minus the colour of artist’s hair and clothes).
Contents page
-Image of artist(s) dominates the entire page, a medium shot- showing both of their bodies. Both making eye contact to the audience (making a connection in this way) as well as being entirely in black and white; this may make the brand name/logo stand out a lot more than if the image was also in colour. The purpose of this seems to be to make the logo/brand name more easily recognisable.
Page numbers on the left hand side of the page beside the image, along with sub-headings of what will be featured in the magazine (entirely white in colour, is clear against the grey back ground, leaving the logo/brand name to be the only feature containing colour on this page (again making it more noticeable).
Logo in the top left hand corner (audience normally read left to right; this is the first things they will see – as well as the fact that it contains the only amount of sheer colour).
Date is evident at the top – conventional, shows the audience that the issue is up to date, recent and reliable.
Quotation of the artist (those in the image) evident in the top left hand corner – adds a personal touch to the page, gives the audience a little insight into what their article will be written about; possibly making them want to read on.
Small box in the bottom left hand corner containing what is “on the cover” – possibly the photograph credit which may suggest the image on the contents page relates to the front page in this issue (could be the storyline etc.)
Double page spread
-Medium close-up image of the artists covering the entire of the left page and part of the right. Very dominant, the first thing that the audience will notice. Black and white image, (in similar clothes to what they were featured in on the front cover except the colour cannot be seen) it may link with their name; “The Black Keys” – as if the image resembles a piano, links the artists cleverly with their name and title of article.
Masthead of the artist’s name at the top of the right hand page – easily noticeable (printed in capital letters, black font against white background may again resemble this idea of a piano).
Subtitle gives the audience a bit more information about the artists or what may be contained inside their article – possibly intriguing the audience, describing them as “distinctive” and having a “break out year”.
Small strap containing text above the masthead, stating they are the “artist of the year”. This may make the audience want to read – may want to know why they are the artist of the year; what makes them so popular, why so many people enjoy their music etc.

Front page/Contents page
I- It is evident which brand created this magazine due to the brand name/logo being clearly printed (“SPIN”) at the top of the page. The brand’s publisher is not evident on either of these features so it is not possible to know the publisher of these particular features. Also, advertising is not present so it is not clear that “SPIN” magazine is a popular, well-known brand, therefore I cannot estimate the cost of this magazine along with the quality of the pages, although there is a possibility this magazine could be of a cheaper price due to the lack of popularity (or so it seems).
Double page spread
-The brand name/logo is not evident on this double page article so it does not seem clear what the brand of this article is. However, considering where this article will be placed in the magazine (presumably near the centre or quite far in) the brand would not need to be shown as the audience will be aware of what the brand of this magazine is at this point. The publisher of the brand is also not evident on either of these pages.

Front page
I- The idea of this front cover is to get the audience’s attention with the intimate close-up shot of the artist with the easily recognisable bright red colour at the top of the page, attracting their attention. The over-sized glasses of the man behind and the auburn-coloured beard of the man in front adds a “quirky” feel to the magazine – almost giving the genre information to the audience at just a first glance; artist’s choice of clothes often represent the type of music they create and also the audience’s interest in clothes. This may make the magazine easily recognisable as an “alternative” music magazine which may help popularity.
Contents page
-The ideology of this page may be to advertise the artist by placing their image as the back drop of this page, suggesting that the artist may be popular and are good representatives of the magazine (evident that they are also featured on the front cover of this issue, as well as a further inside article with the quotation). They have offered inside information of the magazine (which is the purpose of a contents page) but also making it look interesting by featuring a dominant image of a popular artist. They have carefully ensured the only amount of colour will be evident in the brand name/logo of the magazine – making sure it stands out from the rest of the features on this page, therefore making it obvious who the brand are and possibly making the brand seem more recognisable – audience may link the colour red with their brand for example.
Double page spread
-The idea of this double-paged article I think is to mainly interest people with the extra large, medium-close up of the “artist of the year”, making them want to read the article on the right hand page because of the familiar faces of the popular artist. The publisher has cleverly used symbolism to create the idea that the colour scheme of the entire double-page reflects them as artists (“The Black Keys”), creating a personal, deeper touch to the article. This may suggest the equally deep content of the article, which again may attract the reader.

Front page/Contents page/Double page spread
A- The audience of these three features do not differ from each other. I feel they will be aged 15-24 (largely the teenage audience) mainly because the artists that are featured will be most recognised by the teenage audience. Demographically I feel the audience will mainly exist in the semi-skilled manual workers section. This is because with the image on the front cover (what looks to be an older, more mature artist with the clothes they’re wearing, their hair etc) as well as the smartly dressed artists on the contents page and double page spread, I feel that it may appeal to the “manual worker” part of this group, which I feel relates to the older of the 15-24 aged audience (the majority of teenagers are in full time education so do not have the time to be semi-skilled manual workers, but mainly unskilled – part time jobs which require little skill).
I feel the audience will mainly consist of those who are outer-directed ('belongers' and achievers) for no particular reason except for the belief that the target audience will not belong in the group below; the group driven by needs. I see this to be a basic group, where people are only survivors and 'sustainers', in which I think the target audience for this magazine is not – there may be something more to them, which is why they buy such a magazine. (A music magazine is not something a person may feel they have to buy to survive in society). In Maslow’s ‘Hierarchy Of Needs’ I feel the audience will mainly remain in the “Social” group purely because I feel this magazine is a good one to share with friends etc. (artists clearly listed on the front, free 6 tracks from a particular album) therefore from this they may try and belong to part of a group by sharing this magazine with friends.

Front cover
R- I feel the brand is represented positively using the front cover; the images look professional, the issue looks up-to-date (although an actual date isn’t present) and the music style looks modern. The target audience is represented accurately – the artists they are most likely interested in are listed down the right hand side as cover lines - shows the publisher is accurate when considering the type of artists this particular audience may be interested in which therefore shows accurate representation. There is nothing in particular (nude images etc.) to suggest that the target audience is represented in any negative way here; the artists on the front cover are wearing appropriate, fashionable (if a little quirky) clothing – showing that the target audience although may be teenage, may be mature and a little adult-like (audiences tend to imitate their favourite artists clothing etc.) therefore I feel the front page image is used to represent the target audience.
Contents page

-I feel the “SPIN” brand is represented positively using this page; they have taken the opportunity to make their logo/brand name stand out from the (although extremely dominant) image, making their brand become much more noticeable, therefore successful. The target audience is again represented as positively with this page; the image is artists dressed in smart, conventional clothing – making the target audience come across as mature and almost adult-like (often images of artist are used to represent the target audience because audience’s may often base their appearance or attitude towards their favourite or a popular artist). I feel the audience may also be represented accurately with this page. The artists listed on the left hand side under “features” are known to be very popular, successful artists therefore I think the brand has captured the musical interests of a typical “alternative” teenager excellently.

Double page spread

 -Although this seems to be a clever, affective layout of a double-paged article in the way that the publisher has linked it with the artist; I feel the brand has not been represented particularly positively in this feature of their magazine. This is due to the lack of logo/brand name – the audience may not be particularly aware of the brand of this magazine (although it may be obvious due to where this is placed), I feel the brand could have made it more clear who this particular feature belongs to, therefore possibly making their brand more noticeable as it will be sure to stand out on such a black and white article. The target audience looks to be represented positively with this article; the smart, casual dress of the artists, the clever symbolism of the lay out – making them come across as mature and almost intelligent. There are no nude images or inappropriate text etc to suggest any negativity to represent to target audience.

NME magazine LIIAR analysis - Front page/Contents page/Double page spread

                                                   

Front page
L- Large masthead at the top of the page on the left – the first thing the audience may say when looking at the cover (reading left to right) – making it noticeable.
Image of artist (close-up) covering the entire page, making eye contact with the audience – by connecting with them in this way it may give them the urgency to buy.
Strap line on the left hand side – lists famous artists under “the state of music today”; may make the audience want to read on as well as letting the audience know that the magazine is up to date with new artists.
All text on front cover is written in capital letters (Strap line, cover lines, masthead, headline)– adds urgency, makes it easily noticeable and easy to read from a distance – will grab the attention of the audience.
No real colour scheme is present (page is entirely dominated by the image of the artist, all other features on the page are either white or black) – makes the deep red colour of the artist’s hair stand out so much more.
Bar code present in the bottom right hand corner - conventional.
Price is written in the top left hand corner (really small – hardly noticeable).
Contents page
-Large masthead at the top of the page in capital letters – stands out from the page, makes it bold and noticeable. (“This week” suggests it is a weekly magazine)
“Band Index” written in list form, covering the length of the page on the left hand side. May relate to the audience (helpful to know the names of the bands included in the magazine).
Large image in the centre seems to be the focus of the page with a title beneath it – shows it is the main article (and also what page it is on).
Page is dominated by small text (listing what is in this issue along with a band index etc.) hard to read, not affective – audience may lose interest when coming across this page, nothing stands out to them.
The bright red colour from the front page is continued – only part of the text, brand name etc. – may suggest the more important features of this page as they are more noticeable, stand out to the page, therefore reaching out to the audience and can be useful.
Advertisement across the bottom – very conventional, may show the popularity of the brand, companies are willing to invest in advertising.
Date is evident at the top of the page – conventional, shows the magazine is up to date; this may be helpful to the audience.
Double page spread
-Extremely large image (full body of artist) covering the majority of the left page and part of the right – stands out as being the most dominant feature, tells the audience what this article will be about at first glance, very useful and eye catching.
Extremely large background text (“USA”) behind the image, gives the audience a little more insight on what the article may include, links with the red and white stripes in the image.
Masthead at the top of the article (“Got the love”) links perfectly with the artist, being her song lyrics, shows the whole double spread is dedicated to her, almost personalises the article.
The red colour is continued (red stripes in the image) again links with the brand name/logo – keeping a secure colour scheme, linking all three features together (no matter what issue).
Article written entirely on the right page, contains quotations – adds a personal touch from the artist, may make the audience want to read (along with the sub heading, containing a rhetorical question about the artist)
Logo/brand name is evident in the bottom right hand corner – shows the audience the continuity of the brand as well as making it noticeable (brand will literally be at the audience’s finger tips when turning over the page).

Front page/Contents page/Double page spread
I- Evident that the features are provided by the “NME” brand because the name/logo is written clearly on each (top of front and contents, bottom left of double page). The brand publisher is not evident on either of these features but I presume due to the brand being popular (shown through advertising etc.), the pages would be of good quality and the price reasonably expensive. With it being a weekly magazine however, I feel the price may be reduced (needs to be of a reasonable price for the target audience to be able to afford it every week).

Front page
I- I feel the idea of this cover is to simply capture the audience’s attention of this specialised issue by including an over-sized image of the artist. The bright red hair creates much more of a dramatic effect – this paired with the constant use of capital letters in all of the text adds urgency and may make the audience want to pick it up in comparison to another music magazine with a similar audience for example.
The quote “I would never have got through the X Factor auditions” (also in capitals) as a strap line under the image of the artist give the audience a little insight into what the subject of her article may be, further making them want to read on – shocking them into picking the magazine up.
Contents page
-I feel the idea the brand wanted to create with this contents page is to simply make some information come across stronger than others (written in red) to suggest this urgency to read as well as simply displaying the contents of this magazine and what the main article will be about – displayed using a photographic image. I feel the brand used the colour red on its contents page to link it with the red inside the brand name/logo in order to make the audience link importance and urgency with the colour red and their brand name – making their brand easily recognisable. Double page spread
-I feel the idea that the brand has created with this double page article is to make the subject of the article tremendously recognisable by covering a whole page with image and large text – using the artist’s song lyrics to add a personal touch and make it seem as if this double page was created to suit this artist especially. I feel the brand has tried to make the artist come across as a dominant female model (wearing high black, military stilettos and a tight black dress) creating a “wow” affect when opening the page – almost as if you wouldn’t expect this artist to come across so powerful and dominant, therefore making some sort of connection with the audience.

Front page/Contents page/Double page spread
A- I feel the target audience of these three main features of this magazine will be aged 15-24 mainly because I feel this is the main age group that will recognise the image of the artist, therefore being the most interested in the story and wanting to read. Demographically, I feel these features will be mainly aimed at those in the semi-skilled manual workers section of the National Readership Survey entirely because I feel that this is the section in which (stereotypically) most teenagers will belong to – they are not yet higher than simply manual workers in the world of work.
I feel this audience will consist of those who are outer-directed mainly because (stereotypically) I feel this group of teenagers may feel they are “belongers” because I feel they are confident in who they are – therefore enjoy music, not because it is present in the charts, but because they personally enjoy it, therefore feeling confident with what interests them and who they are as people.
In Maslow’s ‘Hierarchy of Needs’ I feel the target audience will be those in the ‘Esteem’ section. This means those who have admiration of others and have a high self-esteem (confident within themselves).

Front page
R- The brand is represented positively because of the affective close-up shot of the artist, along with the clever layout of the page – making the cover much more noticeable and effective.
I don’t think the target audience will be represented either positively or negatively with this front cover – there is nothing in particular to represent them negatively (bad language, nude images etc) or particularly positively. However, I feel the brand may come across as stereotypical towards the audience with the quote about the X Factor – presuming that all of the target audience are interested in the show.
Contents page
-The brand may be represented positively with the clever linking of colour with the colour of the logo/brand name, making the audience recognise them both as a link, therefore making the brand easily recognisable. However, I don’t feel that the target audience is represented either positively or negatively with this contents page; there is nothing that stands out to me as representing the audience in a specific way.
Double page spread
-The brand may be represented positively with this double-paged article, however not specifically. There are no inappropriate images or use of text so I don’t feel the brand or the target audience will be represented negatively. However, the clear colour choice may make the brand come across positively along with the clever use of text and lay out style – making the audience able to relate to the brand and the purpose of this article much more easily.

Q magazine LIIAR analysis - Front page/Contents page/Double page spread

Front page
L- Contains the logo in top left hand corner – very noticeable (bright, contrasting colours)
Huge banner headline in the centre of the page – covers the width of the page, capital letters – very easy to read.
Image is also in the centre of the page – Image of artist (Lily Allen) half naked with two large black tigers at her feet – outrageous, unusual image – captures the audience extremely easily, a selling point, could add difference to other music magazines.
Clear colour scheme (red, blue, black, white) – majority of the text (headline, cover lines, splash) and image is black and white – makes the remaining, small snippets of text become much more noticeable as well as the logo – makes it more clear who is the provider (advertising).
Bar code noticeable in the bottom right hand corner - conventional.
Skyline (although along the bottom of the page) with the features of the magazine as well as a splash containing “The 25 greatest Rock movies”– gives the audience a “heads up” possibly attracting them to buy.
Not a lot of text shown on the cover but parts of what is visible contains snippets of song lyrics (“I am a Tiger!”) – relates to the audience and the purpose of the magazine (to advertise artists/bands/music).
Evident that all text is written in capital letters – adds some sort of urgency to the cover, almost like there’s an urgency to read. Makes the content much more noticeable if it were on a magazine shelf – almost shouts to the audience.
Contents page 
-Logo is still visible in the top left hand corner, easily noticeable – almost the first thing that the reader may see (reading from left to right).
Large masthead at the top of the page containing the number of the issue also - easily noticeable (capitals again showing urgency)
Image of artist dominates the page, almost covers it entirely. Artist making eye contact with the audience – drawing them in.
Colour scheme is still evident and very clear – image is similar to that on the front page regarding colour; image contains dull, mundane colours, making the logo and the text (being in colour) stand out so much more.
Page numbers and strap lines on the left hand side are very clear. Although text is included, the page isn’t overloaded with text – image is still by far the more dominant feature.
 Double page spread
-Logo still evident, this time in the bottom right hand corner – reader will physically touch it when they turn over the page; very noticeable.
Artist image covering the entire left page, leaving the article to exist entirely on the right.
Image of artist extremely large, showing the artist “Lady Gaga” to be partly nude – a similar characteristic of the image on the front cover. This may add appeal and can be used as a shock tactic to the audience.
Again the image contains no colour, leaving the article on the right hand page to stand out a lot more, along with the logo. (Making the company a lot more recognisable).
Colour scheme is still clearly evident – Large red “L” dominates the right hand page, covering the length of the page, but making the article still easily readable. This adds a personal touch to the article, linking in with the artist’s name. This makes it seem as if the whole double page spread has been designed for this particular artist.
Artist name is visible at the top of the right hand page above the article as almost a headline– makes it clear what the article is about (if the image wasn’t enough) but is not tremendously large – makes the “L” on the page stand out as being the more dominant characteristic of the page.

Front page/Contents page/Double page spread
I- Evident that the magazine is provided by the brand Q because of the clear, large logo in the top left hand corner. The Producer of this brand is not evident on either of these three pieces.
The brand is well known and popular, so I would assume that the pages would be of good quality, and it to be reasonably expensive – but the price and quality of pages are not evident on the cover.

Front page
I- The idea of this particular front cover is to shock the audience with the nudity of the famous artist along with what look like live tigers at her feet.
The capital letters visible on the entire page link with the shocking image – it reaches out to the audience in the same way that the main image does.
It’s almost this idea that “sex sells”, with the banner headline “SEXY BEAST” (also in capitals) next to her image, it could draw the audience in on what they think they are going to find behind the cover.
Contents page
-The idea of this contents page is by covering the entire page with a medium-close up shot of a famous artist, sternly making eye contact with the reader, it captures their attention and may make them want to read more about this particular artist – this is the first thing they will see when opening the magazine, so it could be used as a shock tactic. It is a stern, serious image so the audience may feel obliged to read on.
Double page spread
-The idea of this double page spread is to make it very clear to the audience what artist this article is based upon, as well as creating a “raunchy” feel (due to the nude image) possibly making the readers want to read on – they may be interested in why the artist has been “stripped back” in such a way.
I feel the article has been made very personalised to suit the artist, making it seem as if Q magazine have especially created this page, just for the artist. It gives it a professional appeal as they have made both of the pages link in such a way (nude image of artist although being shocking, may create a naked, natural affect of the artist which may reflect in the article – the artist has similarly been “stripped” back in the article – making the audience want to read).

Front page/Contents page/Double page spread
A- It is clear that all three features are aimed at an audience aged between 15-24 both male and female (I don’t feel there are specific male or female attractions – although there is a half naked female artist, I don’t think it will attract the male audience entirely – the female audience will also find it shocking enough to read). I feel it will attract this aged audience because I feel this age group will be the most familiar with this artist so will be most attracted to reading about Lily Allen and her “Wicked, wicked ways...” (Front cover for example)
Demographically, I feel these features will be mainly aimed at those in the semi-skilled manual workers section of the National Readership Survey entirely because I feel that this is the section in which (stereotypically) most teenagers will belong to – they are not yet higher than simply manual workers in the world of work.
I feel this audience will be those who are inner-directed because I feel that although they will feel confident in the music they like and who they are, they are societally conscious so that is why they may feel the nude image shocking – more chance of them buying to read more.
In Maslow’s ‘Hierarchy Of Needs’ I feel this cover will be mainly aimed at those in the ‘Social’ section (being music-obsessed teenagers). This is because I feel due to them being teenagers; they may feel the need to belong to part of a group. This may also be a selling point – by buying this magazine they may be able to share it with their friends etc, helping them socially in this respect.

Front page
R- The magazine brand and the target audience can be represented both positively and negatively with this front cover. The brand is represented positively because of the obvious “juicy”, readable content inside (through the exciting use of text and image) but may also be seen as a negative brand because of the obvious “raunchy” material (it may be looked down upon by the older audience, for example) In the same way, the target audience may be represented negatively because of the image of Lily Allen – this idea that teenagers are young, naive and are entirely interested in the basis of sex; therefore the image could give the expected audience a bad representation. However, the audience can be represented positively through this also; the outrageous image may suggest the exciting, modern interest of a young adult.
Contents page
The contents page would not represent the magazine or the target audience majorly differently from the front cover, except that without an image of a half naked artist, it may represent both a bit more positively – however, I don’t feel either the magazine or target audience can be represented in a particular way from this contents page.
 Double page spread
I feel the double page article based on “Lady Gaga” may represent the magazine brand partly negatively – the raunchy image may be seen by some people as inappropriate and unnecessary. However the brand can also be represented positively because of the obvious “juicy” content inside the article, displayed through the choice of image and the layout of both the pages.
The target audience can be represented negatively due to the nude image of the artist. This particular target audience can be often stereotyped to being naive – in which this image may play on this, creating a negative view on who this issue is aimed at.

Genre ideas

Ideas for music genre on Prezi

Front Page/Contents page/Double-page spread LIIAR analysis

L- Very large Masthead – needs to be short, dominant, and memorable.
Main image should cover the majority of the page – medium close up to capture the face and shoulders only. Model making eye contact with the audience, face clearly seen (draw the audience in).
Bright colour scheme, clear house-style of two easily matched, recognisable colours.
Thumbnail images to illustrate other articles or artists (letting  the audience in on what is further in the magazine, or new upcoming artists, making them want to buy).
Price and bar code (price would have to be pretty reasonable to suit the target audience, but magazine would still have to be of good quality – so a price would have to suit both.)
Teasing contents along the bottom (teasing the audience on what will further be contained inside the magazine, possibly making them want to buy).
Competitions and free gifts – attracting them to this magazine rather than another magazine of a similar or the same genre.
Contents page
Bold, clear page numbers - need to be easy to read.
Short, snappy lines to illustrate what will be contained inside the magazine - much more thumbnail images in comparison to the front page to illustrate this also.
Double page spread
Large image(s) to cover the majority of the page(s)
A lot more text - an article perhaps.
Same colour scheme needs to continue throughout the whole of the contents/double-page spread, to match the front cover.
Quotations may be made bigger/bolder
Shapes/art etc may be contained across the double pages - make it look enticing and may link it together with the article.

I- Magazine could be created by an existing publisher which would have a similar genre or audience to mine – e.g. Mojo’s publisher; Bauer media.
Would be helpful as Mojo magazine has a very similar target audience (alternative teens) so would almost go arm-in-arm with my magazine (may attract the audience to my magazine when heard about Mojo – would link slightly with the artists included etc).

I- I intend my magazine to convey a positive view on the “alternative” genre, that having a different opinion to those of other teenagers is a positive thing – being different to others is good.
That this type of music aimed at this particular audience is fresh and funky, it is what is happening right now and can be used as an alternative way to express themselves as an audience.
Although this is not Chart music it is still seen as “fashionable” and up to date, at the same time being different and owning some sort of individuality.

A- Target audience may be anyone who is interested in the “alternative” music genre (or is simply familiar with the artist on the front cover and wants to read more) – can be anyone male/female from the age 16-30. However, I would suggest that my magazine would more specifically be aimed at teenagers – the phrases that may be used for example may be more familiar to them as well as social site references (Facebook, Twitter) that the older audience may not be particularly familiar with (stereotypically), plus they are the most likely to buy these magazines because of their nature to spend more money on leisurely items than on what is needed in comparison to adults and also because they may want to read up on their favourite artists in this genre, discuss it with their friends etc.

R- Would like my magazine as a whole to be represented positively regarding its appearance – looks bold, catchy, funky, new, fresh and easily recognisable (making it clear who it is aimed at, and its purpose)
More specifically, I would like the genre of my magazine to come across as individual; as a genre that stands out as being different from others and that it is a positive thing to be different – an “alternative” listener. I would like it to come across as being up to date and fresh, a fashionable genre without coming across as over-popular Chart music.
I would like my magazine to be presented in a way which my audience find easy to recognise – if they were to take one look at the magazine on the shelf they would be able to specify the genre.
I would like my target audience to also be represented positively using my magazine – young individuals who are not afraid to be different and are confident in being individual by listening to “alternative” music.

Music Magazine BRIEF.

Produce the front page, contents and double page spread of a new music magazine. All images and text used must be original, produced by you - minimum of four images.